Worth Higgins & Associates has been a long-standing staple for quality print production both regionally and nationally since the 1970s. After quietly building their wide format capabilities over the years, Worth Higgins & Associates decided to promote their new Worth Wide division with its own brand in 2012. We were able to work with the Worth Wide team to develop an identity that is unique and memorable while also remaining true to the overall Worth Higgins & Associates family of branded services. The success of the new brand and print collateral has resulted in increased awareness of Worth Wide’s capabilities and increased sales of wide format production.
As a new brand, our goal with this brochure was to showcase Worth Wide’s wide format capabilities to their exiting and potential clients in the quickest and clearest way possible. Our accordion fold solution allows the user to visually absorb as little or as much of the sample work as they’d like, while also experiencing the benefits of wide format printing interactively as they completely open the piece. A detailed description of each project is found on the reverse for readers who want to learn more about each piece. The success of the new brand and print collateral has resulted in increased awareness of Worth Wide’s capabilities and increased sales of wide format production.