Charlie & Jake’s is family a barbecue restaurant in Florida that prides itself on their barbecue done right. The rebrand took an unapologetic stance on the way barbecue should be prepared, and confidently proclaimed that there was only one place to “get it right.”
The same high standards and attention to detail are present in the design, from ads starring the cooks, to hiding utensils in the negative space of the new logo.
This project was collaborative effort with the wacky critters from the land of yogg after an intense weekend of focused design.
Creative Director / Photographer / Copywriter